About Army Aviation Magazine
For over 70 years since 1953, ARMY AVIATION Magazine has been the voice of the total Army Aviation Community, Uniformed, DAC, Industry, Civilian and Retired.
Published 10x per year it reaches over 70% of all active duty commissioned officers in the Aviation Branch, all members of the Congressional Army Aviation Caucus, all members of the House and Senate Appropriations Department of Defense sub- committees, House and Senate Armed Services Committees, all U.S. Army General Officers regardless of Branch, Army Aviation Branch leadership to include Acquisition and Sustainment, and key Foreign Military Sales leaders as well as more than 18,000 AAAA members each month.
The articles are written by subject matter experts from the Army and keep the community informed on matters of urgency to our Soldiers in uniform.
In addition, the current digital “Flip Book” edition of the magazine lives on ARMYAVIATIONmagazine.com. The site covers Army Aviation-related topics that are not found in the print magazine and new content is refreshed daily. Past issues dating back to 1953 can be found in the archive
As the official publication of the Army Aviation Association of America, (AAAA), ARMY AVIATION Magazine helps provide the major elements of Networking, Recognition and Support to the AAAA to achieve their mission. “AAAA: Supporting the U.S. Army Aviation Soldier and Family.”
ARMY AVIATION reaches key decision makers:
- All U.S. Army General Officers
- All members of the House and Senate Armed Services and Defense Appropriations Committees, House Army Aviation Caucus, and staffs.
- Key Foreign Military Sales (FMS) decision makers.
Advertising Representatives:
Bob Lachowski (203) 268-2450, Ext. 131
Erika Burgess (203) 268-2450, Ext. 125
Carmen Tuohy (203) 268-2450, Ext. 128
AAAAIndustry@quad-a.org
2024 Print Display Gross Rates
| FOUR-COLOR | 1x | 3x | 5x | 10x |
|---|---|---|---|---|
| 1 Page | 9547 | 9197 | 8846 | 8516 |
| 2/3 Page | 7711 | 7450 | 7187 | 6938 |
| 1/2 Page | 6610 | 6400 | 6191 | 5992 |
| 1/3 Page | 5625 | 5353 | 5192 | 5045 |
| 1/4 Page | 4775 | 4653 | 4530 | 4415 |
| Covers | 1x | 3x | 5x | 10x |
|---|---|---|---|---|
| Cover I | 13215 | 12692 | 12168 | 11670 |
| Cover II | 11747 | 11294 | 10839 | 10407 |
| Cover III | 11013 | 10593 | 10177 | 9777 |
| Cover IV | 12482 | 11992 | 11502 | 11039 |
*Cover I requires unique specifications. These include logo size and placement. Advertiser can submit a maximum of 45 characters of copy for a subhead. This additional copy must be 14 point type or smaller and must be approved by the publisher. A 2” x 2” box under masthead is included to Cover I advertisers for descriptive copy.
Print Ad Specifications
Prepress
Adobe Acrobat Press Quality PDF.
If your ad bleeds, please add 9 points (.125” or 1/8”) bleed beyond trim on all four sides and indicate trim with crop marks. All live copy should be kept at least 3/8-inch from publication trim. Perfect alignment of type or design across gutter of facing pages cannot be guaranteed. Indicate trim on the proof.
Email PDF as a separate attachment (not embedded). For large files 10MB or larger, or production questions call Anne Ewing 203-268-2450 x139, Email ads to: magazine@quad-a.org
Printed offset, web press, cover on 100# coated stock, body on 50# coated stock. Saddle-stitch binding. The April/May, August/September, and December are perfect bound, cover on 12pt coated stock.
Publisher will charge for all costs incurred in preparing material submitted which does not meet specifications.
Print Advertising Sizes
| Space Units | Width | Height |
|---|---|---|
| Trim Size | 8 1/8″ | 10 7/8″ |
| 1 Page | 7″ | 10″ |
| 1 Page Bleed | 8 3/8″ | 11 1/8″ |
| Gutter Bleed Spread | 15″ | 10″ |
| Bleed Spread | 16 1/2″ | 11 1/8″ |
| Cover I Window | 7 1/2″ | 7 3/8″ |
| 2/3 Page | 4 9/16″ | 9 5/8″ |
| 1/2 Page (Vertical) | 3 3/8″ | 9 5/8″ |
| 1/2 Page (Horizontal) | 7″ | 4 5/8″ |
| 1/3 Page (Vertical) | 2 1/8″ | 9 5/8″ |
| 1/3 Page (Horizontal) | 4 9/16″ | 4 5/8″ |
| 1/4 Page | 3 3/8″ | 4 5/8″ |
Digital Ad Specifications
Advertisers with a print contract in place qualify for digital added value on ARMYAVIATIONmagazine.com. There are four prime placements available on the homepage. Web banners have clickable links and searchable text and rotate through a limited number of placements. Ads scale automatically to fit tablet screens and are compatible with iOS and Android.
Digital Advertising Sizes
| Banner Styles | Placement | Size (Pixels) | Value |
|---|---|---|---|
| Super Leaderboard | Top | 970 x 90 | $800 |
| Leaderboard | Footer | 970 x 90 | $600 |
| Rectangle | Right Sidebar | 250 x 400 | $400 |
| Square | Right Sidebar | 250 x 250 | $300 |
Online Specifications:
- Supply ad creative in static frame .jpg or .png format.
- A destination URL to serve for advertising click-throughs.
- ALT text for the ad creative (will appear on cursor hover).
- 3rd Party Tags accepted based on availability.
- Artwork due 15th prior to insertion date.
Issue & Closing Dates
| Issue | Order Deadline | Materials Due |
|---|---|---|
January 31 |
December 13 | December 20 |
February 28 |
January 13 | January 20 |
March 31 |
February 14 | February 21 |
April/MaySummit Issue |
March 14 | March 21 |
| 3 Opportunities for the Price of 1 Ad! (Reprint of Ad in Summit Show Guide, Logo on Calendar, Bonus Dist. at Summit) |
||
June 30 |
May 12 | May 19 |
July 31 |
June 13 | June 20 |
August/SeptemberBlue Book Directory |
August 15 | August 22 |
October 31 |
September 13 | September 20 |
| 2 Opportunities for the Price of 1 Ad! (Reprint of Ad in Cribbins Show Guide, Bonus Dist. at Cribbins) |
||
November 30 |
October 13 | October 20 |
December 31Industry Partners Directory |
November 14 | November 21 |
Terms & Regulations
Guaranteed Positions: Guaranteed positions, including centerfold must be requested and acknowledged in writing by the publisher.
Frequency Discounts: Frequency discounts are earned on the basis of the number of paid ads within the 12 month calendar year. Advertisers will be short rated if they do not earn their contracted frequency rate during the year and will be rebated if they earn a higher frequency rate.
Shipping/Mailing: Send all materials on or before the closing date to: Army Aviation Publications, Inc., (AAPI), Anne Ewing, Director of Design & Production E-MAIL: magazine@quad-a.org.
Commission and Terms: A 15% agency commission on gross space, color, and position will be permitted to recognized advertising agencies. A 2% discount will given on advertising space invoices that are paid in full within 10 days of the invoice date.
Cancellations/Order Revisions: Cancellation of space contracts/order revisions may be granted by the publisher in writing, with notice from the advertiser or its agency 30 days prior to insertion order deadline. Contracts for Cover I and Cover IV are non-cancellable. Ads cancelled after insertion order closing date will be billed full price. Publisher reserves the right to cancel any contract at any time for non-payment. Publisher shall have the right to reject any advertising at any time.
Circulation: 21,200 – Includes Army Aviation Branch-Related Personnel (as of August 2024)
